If you take a look at my penny auction site list, you can see that there are a number of penny auction sites. So how easy is it to create your own penny auction site? With the number of companies offering auction script, it is fairly easy to create your own site. You can also write your own code, but considering the relatively low price tag for penny auction software, it might be better to purchase from the software companies.
Software packages exsist that will do most of the work for you. You can purchase software to create your own website in "minutes" through PHPPennyAuction.com. The standard package is just $749.00 and the professional package is $1249.00.
You can also purchase Penny Auction software at:
Microbidsoftware
Pennyauctionsoft
However, the first thing you will need to do before buying the software is buy a domain name for your site. At GoDaddy you can purchase a domain name for as low as $1.99 a year. You will also need to purchase web hosting and merchandising features to be able to accept credit cards. GoDaddy offers these services as well. If you have questions regarding those services you can contact GoDaddy's customer support team. I've worked with them in the past and they have been very helpful.